Arte popular, comercio justo e inclusión digital

Transformación digital

El encargo

La calidad del arte popular de Oaxaca es reconocida dentro y fuera de México. Para mantener vivo el legado cultural que representan las artesanías, es necesario apoyar a los artesanos a tener negocios prósperos. Por ello, Oaxaca planteó abrir el canal online de venta a los artesanos oaxaqueños desarrollando la tienda online del Instituto Oaxaqueño de las Artesanías.

País

México

Responsable

John Mora

Cómo lo hicimos

En primer lugar, se desarrolló la estrategia de contenidos de la tienda online y se definen los requisitos que deben cumplir los productos a incluir en el marketplace. Además de desarrollar las descripciones de las 180 piezas artesanales a la venta, el producto se viste de inspiración para un público aficionado al arte popular acercando el proceso al cliente. Cada producto se asocia al artesano que lo elaboró, a una rama artesanal y una región. 97 artesanos y artesanas, siete grandes maestros y 15 ramas artesanales son descritas con rigor. Un extenso reportaje fotográfico, un cuidado diseño y una experiencia de compra ágil son clave para el éxito de la iniciativa. Además, se incluye una referencia a la Ruta de las Artesanías de Oaxaca.

En el plano técnico, se seleccionó la plataforma de eCommerce más apropiada y el gestor de contenidos (CMS) asociado, y se adaptaron a las exigencias del proyecto. Además, se diseñó el proceso de compra y se realizó la integración del proceso de pago seguro con PayPal, así como del gestor de envíos de FedEx. La plataforma es responsive (RWD) para su uso en cualquier pantalla. El último paso fue capacitar al equipo del Instituto Oaxaqueño de las Artesanías, identificando los perfiles de equipo necesarios. La capacitación abarcó en la gestión de la plataforma: selección de artesanos, catálogos de producto y actualización de la web, gestión del stock, tramitación de pedidos, gestión de cobro y posterior pago a los artesanos y procedimiento de envíos.

Especialidades

Performance · User Experience · Software engineering · Networking

El resultado

Frente a las tradicionales políticas de inclusión social y apoyo a las artesanías tradicionales, el marketplace de artesanías es una fórmula de apoyo a la emprendeduría, introduciendo a los artesanos oaxaqueños en el comercio digital y eliminando barreras a la inclusión digital. Una iniciativa innovadora alineada con los objetivos de desarrollo e inclusión que presiden la política pública mexicana. Fortalecer a los artesanos es proteger el patrimonio intangible que es la producción artesanal tradicional. Una herramienta de comercio justo, un canal de venta seguro para el cliente, una garantía de autenticidad de todos los productos que fortalecerá la marca de las artesanías de Oaxaca en el mundo.

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173 Registro Consultas

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SELECT * FROM d4xh9_zoo_item WHERE id IN (1090) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 06:50:21') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 06:50:21') ORDER BY FIELD(id,1090)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1090) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1412
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1091) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 06:50:21') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 06:50:21') ORDER BY FIELD(id,1091)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1091) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 06:50:21') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 06:50:21') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 06:50:21') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 06:50:21') ORDER BY FIELD(id,1089)

21 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

89 × SELECT id FROM d4xh9_assets
25 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
17 × SELECT * FROM d4xh9_zoo_item
12 × SELECT * FROM d4xh9_zoo_items_relations
7 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
5 × SELECT * FROM d4xh9_zoo_application
4 × SELECT * FROM d4xh9_zoo_category
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT id FROM d4xh9_zoo_item
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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