Construyendo el gran espacio turístico maya

Transformación digital

El encargo

2012 fue el año de los mayas. Con el objetivo de multiplicar la llegada de visitantes a la región, los cinco Estados mexicanos y los cuatro países centroamericanos donde floreció la antigua civilización maya definieron aprovechar el gran impacto mediático del final de la cuenta larga del calendario maya el 21 de diciembre de 2012.

Se encargó a globaldit el gran sitio Web turístico de Mundo Maya como escaparate de más de 70 destinos a lo largo de 500.000 km². Pasado el gran momento mediático, México continuó fortaleciendo la marca Mundo Maya con la evolución del sitio Web, incorporando nuevos microsites específicos de producto.

Cliente

SECTUR Federal

País

México

Cómo lo hicimos

www.mundomaya.travel se ideó con el objetivo de provocar el interés del viajero y facilitar la planeación del viaje a la región. La SECTUR Federal de México lideró el proyecto, que exigió además la coordinación con los cinco países participantes. El Consejo Nacional para la Cultura y las Artes (CONACULTA) de México supervisó la precisión de los contenidos.

Nuestro equipo de contenidos creó un stortytelling sugerente para ofrecer al usuario inspiración para su viaje e información sobre la cultura maya y los principales sitios arqueológicos, que seleccionamos con el apoyo de los países participantes.

A continuación se amplió el espectro de la Web para incluir microsites dirigidos a segmentos de interés especial, como el turismo de naturaleza, MICE, lujo y alternativo. En estos microsites incluyen no sólo recursos sino también una selección de la oferta turística e infraestructuras asociadas a cada perfil de consumo. Se desarrolló una versión mobile y se atendió a los principales mercados de la región con traducciones a cinco idiomas.

Especialidades

User Experience · Targeting · Software engineering · Content & context

El resultado

La calidad del sitio Web mundomaya.travel ha contribuido a mejorar la notoriedad de la marca Mundo Maya frente al mercado, y sus contenidos han sido referenciados por publicaciones de relevancia internacional como The Huffington Post.

Tras el éxito del portal, los microsites de producto refuerzan la consolidación de productos de nicho en el territorio mediante su vinculación a la marca Mundo Maya.

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Consola de Joomla! Debug

184 Registro Consultas

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SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1090) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 05:02:21') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 05:02:21') ORDER BY FIELD(id,1090)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1090) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_application WHERE id = 16
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(16) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_category WHERE application_id = 16 AND published = 1 ORDER BY ordering
SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id WHERE a.item_id=1090 AND b.published = 1 UNION SELECT 0 FROM d4xh9_zoo_category_item AS a WHERE a.item_id=1090 AND a.category_id = 0
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1412
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1091) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 05:02:21') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 05:02:21') ORDER BY FIELD(id,1091)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1091) AND falang_content.reference_table='zoo_item'
SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id WHERE a.item_id=1091 AND b.published = 1 UNION SELECT 0 FROM d4xh9_zoo_category_item AS a WHERE a.item_id=1091 AND a.category_id = 0
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 05:02:21') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 05:02:21') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id WHERE a.item_id=1583 AND b.published = 1 UNION SELECT 0 FROM d4xh9_zoo_category_item AS a WHERE a.item_id=1583 AND a.category_id = 0
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 05:02:21') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 05:02:21') ORDER BY FIELD(id,1089)

21 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

91 × SELECT id FROM d4xh9_assets
27 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
17 × SELECT * FROM d4xh9_zoo_item
12 × SELECT * FROM d4xh9_zoo_items_relations
11 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
6 × SELECT * FROM d4xh9_zoo_category
6 × SELECT * FROM d4xh9_zoo_application
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT id FROM d4xh9_zoo_item
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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