Del petróleo al turismo

Estrategia 2030 + Innovación social

El encargo

El estado de Campeche posee recursos turísticos de indiscutible relevancia. La ciudad de Campeche -Patrimonio de la Humanidad- , las Reservas de la Biosfera de Calakmul y Los Petenes y diversos sitios arqueológicos Mayas. Además, el estado posee un gran valor en la presencia de culturas vivas de tradición maya.

SECTUR Campeche nos encargó el diseño de rutas basadas en valores culturales, patrimoniales y naturales que conectaran zonas remotas del estado con la capital y la prospección de potencialidades turística de la Laguna de Términos con el objeto de diversificar la estructura económica de Ciudad del Carmen, fuertemente basada en la industria extractiva.

Cliente

Secretaría de Turismo del Estado de Campeche

País

México

Cómo lo hicimos

Mantuvimos sesiones de trabajo con los responsables de producto y marketing de SECTUR Campeche, así como con los principales operadores receptivos del estado para identificar los productos turísticos existentes y valorar el atractivo y potencialidad de sus principales recursos.

Diseñamos una colección de experiencias desde los nodos de la ciudad de Campeche y Ciudad del Carmen: experiencias de ocio familiar, sol y playa y experiencias culturales y de naturaleza para el segmento vacacional.

Se trabajó con las comunidades mayas, en particular con las asociaciones de mujeres, y los receptivos locales en la configuración de experiencias basadas en sus valores culturales: gastronomía, artesanía, folklore, etc.

Asimismo, diseñamos un modelo de desarrollo sustentable para la Laguna de Términos basado en la protección de sus valores naturales, con un fuerte componente de impulso de las comunidades locales de pescadores.

Especialidades

Experience design · Strategy · Analysis · Targeting

El resultado

Campeche logró mejorar su relevancia dentro del mapa turístico mexicano. Una colección de rutas vertebra el territorio y se han acometido inversiones clave en infraestructuras turísticas para recursos de alta potencialidad como el Centro de interpretación Los Petenes.

Se integró efectivamente a las comunidades locales del norte y sur del estado en la planeación turística. Hoy Campeche cuenta con una cartera más diversificada de propuestas turísticas, lo que se refleja en la consolidación de los números de visitantes.

¿Quieres verlo?

www.campeche.travel

Cuando las artes entablan conversación

Desarrollando el eco-turismo en el Chocó

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184 Registro Consultas

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SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1411
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1090) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 06:39:32') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 06:39:32') ORDER BY FIELD(id,1090)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1090) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_application WHERE id = 16
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(16) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_category WHERE application_id = 16 AND published = 1 ORDER BY ordering
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1412
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1091) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 06:39:32') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 06:39:32') ORDER BY FIELD(id,1091)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1091) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 06:39:32') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 06:39:32') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 06:39:32') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 06:39:32') ORDER BY FIELD(id,1089)

21 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

93 × SELECT id FROM d4xh9_assets
28 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
18 × SELECT * FROM d4xh9_zoo_item
12 × SELECT * FROM d4xh9_zoo_items_relations
7 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
6 × SELECT * FROM d4xh9_zoo_category
6 × SELECT * FROM d4xh9_zoo_application
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT id FROM d4xh9_zoo_item
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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