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Estrategia 2030

El encargo

La serie de los 70s The Love Boat inmortalizó Puerto Vallarta como el destino más clásico de cruceros del Pacífico.

Integrada en las rutas clásicas del Pacífico como la Riviera Mexicana, Puerto Vallarta necesitaba actualizar su propuesta turística en un mercado de cruceros altamente competitivo, que favorecía nuevas rutas más rentables.

Cliente

Secretaría de Finanzas del Estado de Jalisco

País

México

Cómo lo hicimos

Mediante una investigación del perfil de los pasajeros de crucero y de las tendencias de la industria respecto al producto ofrecido y las shorex, se determinó el formato de experiencia.

El equipo mantuvo sesiones de trabajo con operadores y responsables institucionales y de las infraestructuras. Un trabajo de campo exhaustivo analizó las shorex ofertadas y determinó los recursos asociables a un producto dirigido a cruceristas que garantizara la rentabilidad de las navieras y mejorara la derrama económica en destino.

Construimos un portfolio de experiencias turísticas basadas en las cualidades que hacen de Puerto Vallarta un destino diferenciado. El portfolio experiencial integra productos de gran consumo que garantizan la rentabilidad de los arribos para el destino, productos specialty capaces de incrementar el gasto del turista, y experiencias singulares que contribuyen al posicionamiento del destino y estimulan el interés en Puerto Vallarta para provocar futuras visitas vacacionales.

Especialidades

Strategy · Performance · Networking · Experience design · Analysis · Targeting

El resultado

El portfolio experiencial sirve de base a los turoperadores especializados para la creación de nuevas shorex y la diversificación de la propuesta de Puerto Vallarta ante la industria de cruceros.

Asimismo, desde el porfolio se han orientado las necesidades de inversión en mejora de infraestructuras y servicios para mejorar la posición competitiva de Puerto Vallarta como destino de cruceros.

Un día en la regata mítica

Consola de Joomla! Debug

175 Registro Consultas

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SELECT * FROM d4xh9_zoo_category WHERE application_id = 16 AND published = 1 ORDER BY ordering
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1412
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1091) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 06:47:09') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 06:47:09') ORDER BY FIELD(id,1091)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1091) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 06:47:09') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 06:47:09') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 06:47:09') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 06:47:09') ORDER BY FIELD(id,1089)

21 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

86 × SELECT id FROM d4xh9_assets
26 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
16 × SELECT * FROM d4xh9_zoo_item
12 × SELECT * FROM d4xh9_zoo_items_relations
9 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
6 × SELECT * FROM d4xh9_zoo_category
6 × SELECT * FROM d4xh9_zoo_application
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT id FROM d4xh9_zoo_item
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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