La llave de la autenticidad

Estrategia 2030

El encargo

En 2007 Turespaña lanzó privilegespain, un programa pionero de política turística que buscaba potenciar y reposicionar la imagen de España como destino turístico singular, capaz de ofrecer a los turistas experiencias con un alto valor añadido.

Se pretendía así desvincular, en la percepción de determinados segmentos objetivo, el concepto España del producto sol y playa, mediante el desarrollo y lanzamiento de una línea de productos turísticos de alta gama con una marca turística asociada.

Cliente

Instituto de Turismo de España – TURESPAÑA

País

España

Cómo lo hicimos

En primer lugar diseñamos el modelo operativo del programa, trazando los procedimientos, configurando un área específica para el proyecto en Turespaña, y trabajando con SEGITTUR en el desarrollo de la plataforma de gestión. En paralelo analizamos los estudios de alta investigación de mercados elaborados por el IET para caracterizar los cuatro targets objetivo en cuatro mercados prioritarios, y elaboramos la propuesta para la reorientación metodológica de dichos estudios.

A continuación se seleccionaron los destinos piloto y se desarrolló producto con la participación de las comunidades autónomas y destinos seleccionados. privilegespain trabajó con una selección de empresas, operadores y ensambladores de producto para completar la cartera de producto que se presentó a los turoperadores internacionales. Finalmente desarrollamos la marca e identidad corporativa del programa.

Especialidades

Targeting · Strategy · Software engineering · Performance · Networking · Experience design · Analysis

El resultado

Puesta en marcha de una política nacional para turismo de alta gama durante 2007 y 2010, basado en valores de autenticidad y singularidad y en la hiperadaptación a segmentos clave.

En el proyecto se trabajó en la reorientación de 14 destinos en el país hacia un nuevo modelo turístico y se maduraron escenarios de colaboración público-privados.

La experiencia turística en clave personal

Las ciudades patrimonio son más que piedras

Consola de Joomla! Debug

181 Registro Consultas

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SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(26) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1411
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1090) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-14 19:55:45') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-14 19:55:45') ORDER BY FIELD(id,1090)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1090) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_application WHERE id = 16
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(16) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_category WHERE application_id = 16 AND published = 1 ORDER BY ordering
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1412
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1091) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-14 19:55:45') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-14 19:55:45') ORDER BY FIELD(id,1091)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1091) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-14 19:55:45') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-14 19:55:45') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-10-14 19:55:45') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-10-14 19:55:45') ORDER BY FIELD(id,1089)

21 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

88 × SELECT id FROM d4xh9_assets
27 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
17 × SELECT * FROM d4xh9_zoo_item
12 × SELECT * FROM d4xh9_zoo_items_relations
11 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
6 × SELECT * FROM d4xh9_zoo_category
6 × SELECT * FROM d4xh9_zoo_application
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT id FROM d4xh9_zoo_item
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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