Las ciudades patrimonio son más que piedras

Estrategia 2030

El encargo

Morelia, capital del estado de Michoacán, es una ciudad monumental cuyo centro histórico está declarado Patrimonio de la Humanidad.

En 2002 la ciudad, en una iniciativa conjunta del Ayuntamiento y el Patronato pro-rescate del centro histórico, decidieron poner en marcha un proyecto para transformar la ciudad en un destino turístico cultural de primer nivel.

Cliente

Ayuntamiento de Morelia

País

México

Cómo lo hicimos

En 2002 iniciamos el Plan de Reestructuración turística de la ciudad de Morelia (2002-2004), un proyecto que diseñó la estrategia para la revitalización social y cultural del centro histórico de Morelia y su subsiguiente aprovechamiento turístico, coincidiendo con la reubicación del comercio informal.

Para ello se estudió en profundidad la capacidad de la ciudad y sus recursos de atraer este nicho de mercado, así las inversiones realizadas y previstas en la recuperación del patrimonio. A continuación se establecieron los sistemas de consenso con los agentes turísticos y sociales de la ciudad.

Finalmente se consensuó un plan de acción sobre el espacio, la oferta turística y el mercado. Posteriormente, el Plan Director del Turismo (2005-2008) garantizó la continuidad de las políticas públicas en pro del turismo de la ciudad, enfocando sus actuaciones hacia la consolidación del creciente seguimiento de un mercado de mayor nivel adquisitivo.

Especialidades

Networking · Performance · Experience design · Targeting · Strategy · Analysis

El resultado

Morelia se transformó durante los años de vigencia de los planes en el destino cultural de referencia de todo el centro de México. La reubicación del comercio informal permitió la apertura de espacios turísticos y ciudadanos y un mejor aprovechamiento del patrimonio.

La ciudad hoy es un foco cultural con una nutrida agenda de eventos internacionales como el prestigioso Festival de Cine, además de diversos certámenes musicales, gastronómicos y culturales.

La llave de la autenticidad

Mejores prácticas en PyMEs turísticas del altiplano boliviano

Consola de Joomla! Debug

176 Registro Consultas

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SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1090) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_application WHERE id = 16
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(16) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_category WHERE application_id = 16 AND published = 1 ORDER BY ordering
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1412
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1091) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 06:30:48') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 06:30:48') ORDER BY FIELD(id,1091)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1091) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 06:30:48') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 06:30:48') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 06:30:48') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 06:30:48') ORDER BY FIELD(id,1089)

21 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

86 × SELECT id FROM d4xh9_assets
27 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
17 × SELECT * FROM d4xh9_zoo_item
12 × SELECT * FROM d4xh9_zoo_items_relations
8 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
6 × SELECT * FROM d4xh9_zoo_category
6 × SELECT * FROM d4xh9_zoo_application
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT id FROM d4xh9_zoo_item
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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