Nuevas oportunidades para el Santuario de la Monarca

Estrategia 2030 + Innovación social

El encargo

La migración de la mariposa monarca, que dibuja un triángulo entre EE.UU. y México, es un acontecimiento biológico único. La Reserva de la Biosfera de la Mariposa Monarca es un espacio remoto, de difícil acceso, de altísimo valor ambiental y paisajístico, donde residen comunidades rurales tradicionalmente aisladas. La SECTUR Michoacán planteó una estrategia de aprovechamiento turístico del entorno y de desarrollo endógeno de las comunidades locales, a partir de un sistema de garantías en cuanto a la conservación del santuario de la Monarca.

Cliente

Secretaría de Turismo del Estado de Michoacán

País

México

Cómo lo hicimos

Con esta finalidad se diseñó un modelo de desarrollo turístico sostenible, capaz de aportar ingresos y empleo para la población local. El modelo partió de una conceptualización del espacio, proporcionando los argumentos temáticos que generasen oportunidades de negocio capaces de ser manejadas por los pobladores del área y se diseñó la identidad visual del espacio con el objetivo de facilitar su reconocimiento por parte del mercado. Asimismo, se reforzó la protección del área de hibernación de la mariposa, mediante la estructuración del territorio. El proyecto se desarrolló en ocho programas de actuación recopilados en un documento maestro, ideado para lograr el apoyo de las instituciones al mismo.

Especialidades

Creativity · Performance · Experience design · Networking · Strategy · Analysis

El resultado

Se creó un Fideicomiso específico creado por el gobierno del Estado de Michoacán, encargado de coordinar las actuaciones desarrolladas por las administraciones públicas. Se implicó a la población local en la gestión del espacio. El santuario de la Monarca, reconocido por la UNESCO como Patrimonio de la Humanidad, cuenta con la infraestructura necesaria para atender visitantes: paraderos, sanitarios, venta de alimentos y artesanías, recorridos e instalaciones para la práctica de deportes. El Santuario de la Monarca es uno de los destinos naturales mejor reconocidos de México.

Nuevas oportunidades para el Santuario de la Monarca

Moving tourism es 220.000 visitantes

Ordenando prioridades: el plan de planes

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182 Registro Consultas

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SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1800) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_application WHERE id = 26
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(26) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1411
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1090) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 06:38:32') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 06:38:32') ORDER BY FIELD(id,1090)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1090) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_application WHERE id = 16
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(16) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_category WHERE application_id = 16 AND published = 1 ORDER BY ordering
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1412
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1091) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 06:38:32') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 06:38:32') ORDER BY FIELD(id,1091)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1091) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 06:38:32') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 06:38:32') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 06:38:32') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 06:38:32') ORDER BY FIELD(id,1089)

21 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

90 × SELECT id FROM d4xh9_assets
28 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
18 × SELECT * FROM d4xh9_zoo_item
12 × SELECT * FROM d4xh9_zoo_items_relations
8 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
6 × SELECT * FROM d4xh9_zoo_category
6 × SELECT * FROM d4xh9_zoo_application
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT id FROM d4xh9_zoo_item
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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