Tres pantallas y un destino

Transformación digital

El encargo

El Estado de Puebla renovó su estrategia de promoción turística en 2012.

Con una concentración de visitantes en la ciudad de Puebla, Patrimonio de la Humanidad, el Estado concentró su estrategia en la diversificación de su propuesta turística al mercado basada en sus Pueblos Mágicos y espacios naturales protegidos.

El nuevo sitio Web debía responder a esta estrategia.

Cliente

Secretaría de Turismo del Estado de Puebla

País

México

Cómo lo hicimos

En coordinación con la SECTUR Puebla, redefinimos la propuesta del Estado con un portfolio de 36 experiencias turísticas capaces de atender a los principales públicos y viajeros de interés especial en todo el territorio del estado, ideando fórmulas de viaje adaptadas a los modelos de consumo existentes (short breaks, viajes por carretera, etc.).

La visión a negocio fue defendida por el equipo de base n, que realizó la selección de empresas turísticas: alojamientos, restaurantes, comercios turísticos, empresas de actividades y, por supuesto, operadores.

Calibre, nuestro algoritmo de búsqueda, ofrece al usuario sugerencias personalizadas a partir de la ubicación del usuario y sus búsquedas previas. Se capacitó al equipo de la SECTUR para la gestión y mantenimiento del sitio Web.

Especialidades

User Experience · Targeting · Software engineering · Experience design · Engagement · Content & context

El resultado

www.puebla.travel demuestra que el sitio Web puede, además de mejorar la relevancia del destino, alinear su propuesta turística con el mercado e implantar una nueva manera de actuar.

Hoy Puebla es más que una bellísima Ciudad Patrimonio, es un Estado con múltiples propuestas en mercado.

¿Quieres verlo?

puebla.travel

Ruta Don Vasco: 500 años después

Un día en la regata mítica

Consola de Joomla! Debug

Application 0.000 seconds (+0.000); 0.34 MB (+0.340) - afterLoad

Application 0.046 seconds (+0.045); 1.59 MB (+1.245) - afterInitialise

Application 0.064 seconds (+0.018); 2.20 MB (+0.619) - afterRoute

Application 0.215 seconds (+0.151); 4.35 MB (+2.142) - afterDispatch

Application 0.221 seconds (+0.006); 4.50 MB (+0.157) - beforeRenderModule mod_menufooter (Menu footer)

Application 0.225 seconds (+0.004); 4.58 MB (+0.076) - afterRenderModule mod_menufooter (Menu footer)

Application 0.226 seconds (+0.000); 4.50 MB (-0.076) - beforeRenderModule mod_zooitem (Microsites (zona globaldit))

Application 0.302 seconds (+0.076); 5.10 MB (+0.594) - afterRenderModule mod_zooitem (Microsites (zona globaldit))

Application 0.303 seconds (+0.002); 5.06 MB (-0.040) - beforeRenderModule mod_custom (Logos footer)

Application 0.307 seconds (+0.004); 5.06 MB (+0.007) - afterRenderModule mod_custom (Logos footer)

Application 0.309 seconds (+0.002); 5.06 MB (-0.004) - beforeRenderModule mod_custom (Acceso microsites movil)

Application 0.309 seconds (+0.001); 5.06 MB (+0.004) - afterRenderModule mod_custom (Acceso microsites movil)

Application 0.312 seconds (+0.002); 5.07 MB (+0.002) - beforeRenderModule mod_menu (Menú secundario)

Application 0.315 seconds (+0.004); 5.10 MB (+0.034) - afterRenderModule mod_menu (Menú secundario)

Application 0.317 seconds (+0.002); 5.08 MB (-0.021) - beforeRenderModule mod_menu (Menú Principal)

Application 0.320 seconds (+0.003); 5.16 MB (+0.079) - afterRenderModule mod_menu (Menú Principal)

Application 0.323 seconds (+0.002); 5.08 MB (-0.078) - beforeRenderModule mod_custom (Logo)

Application 0.323 seconds (+0.001); 5.09 MB (+0.004) - afterRenderModule mod_custom (Logo)

Application 0.324 seconds (+0.000); 5.06 MB (-0.025) - beforeRenderModule mod_compartir (Compartir)

Application 0.325 seconds (+0.001); 5.07 MB (+0.009) - afterRenderModule mod_compartir (Compartir)

Application 0.326 seconds (+0.001); 5.09 MB (+0.025) - beforeRenderModule mod_search (Buscador (header))

Application 0.328 seconds (+0.002); 5.11 MB (+0.017) - afterRenderModule mod_search (Buscador (header))

Application 0.328 seconds (+0.000); 5.08 MB (-0.029) - beforeRenderModule mod_contact (Contacto)

Application 0.381 seconds (+0.053); 6.19 MB (+1.106) - afterRenderModule mod_contact (Contacto)

Application 0.385 seconds (+0.003); 6.22 MB (+0.033) - afterRender

182 Registro Consultas

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SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1411,1412,1413,1800) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_item WHERE id = 1411
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1411) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_item WHERE id = 1412
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1412) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_item WHERE id = 1413
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1413) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_item WHERE id = 1800
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1800) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_application WHERE id = 26
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(26) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1411
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1090) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 05:53:40') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 05:53:40') ORDER BY FIELD(id,1090)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1090) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_application WHERE id = 16
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(16) AND falang_content.reference_table='zoo_application'
SELECT * FROM d4xh9_zoo_category WHERE application_id = 16 AND published = 1 ORDER BY ordering
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1412
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1091) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 05:53:40') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 05:53:40') ORDER BY FIELD(id,1091)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1091) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 05:53:40') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 05:53:40') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-12-04 05:53:40') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-12-04 05:53:40') ORDER BY FIELD(id,1089)

22 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

91 × SELECT id FROM d4xh9_assets
27 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
17 × SELECT * FROM d4xh9_zoo_item
12 × SELECT * FROM d4xh9_zoo_items_relations
7 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
6 × SELECT * FROM d4xh9_zoo_category
6 × SELECT * FROM d4xh9_zoo_application
2 × SELECT id, title, alias, link, level, parent_id, browserNav, type, params FROM d4xh9_menu
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT id FROM d4xh9_zoo_item

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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